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Lund International

Founded in 1997 and with roots dating back to the 1930s, Lund International started in Anoka, Minnesota with an ambitious mission: To lead the industry in meeting customer needs for automotive accessories. Beginning with the acquisition of Lund (1997), the company grew quickly, expanding its product offerings and design and manufacturing capabilities by adding brands like Belmor (1997), Deflecta-Shield (1997), Auto Ventshade (1998), Nifty Products (2002) and TRENZ (2004).

Now headquartered in Suwanee, Georgia, Lund International has nine locations nationwide, more than 1,000 employees and six well-known brands. A fully integrated, tirelessly innovative company, it now serves original equipment manufacturers, warehouse distributors, auto accessory dealers and vehicle owners with state-of-the-art design and manufacturing capabilities, and one of the industry's largest product offerings.


Protect your truck's bed with stylish plastic bed cap accessories. Bed rail caps, tailgate caps, front caps and tailgate handle protection all made from premium UV-stable materials.

Priced From $44.95


Keep your items safe and secure while making the most of unused space. Offers top of the line truck bed storage to make your life easier. Securely mounts in minutes.

Priced From $53.95


Protect your cargo with a total bed seal. Designed to seal manufacturer gaps and holes around your truck bed. Keeps your cargo clean and dry. Quick and easy to install!

Priced From $39.95


Smoke/Clear Bug Shields are created to be stylish, contoured to fit the newest most integrated hood designs, while offering maximum protection. Many applications install into factory holes and require no drilling.

Priced From $84.95


Create valuable storage from wasted space and store small cargo conveniently at the rear of your bed within easy reach.

Priced From $44.95


Make your next hauling experience less of a headache and more of an enjoyment with a wide range of Hitch Carriers. All of these hitch carriers were designed to keep your cargo safe and in tacked while hauling. All offer fast and easy installation.

Priced From $124.95


Stop unnecessary lifting with a set of Loading Ramps. Available in multiple designs and lengths so you get the ramp you need. All offer extruded hole surfaces for better traction. Engineered for easy assembly every time.

Priced From $47.95


Utilize every inch of storage space possible with a Rooftop Storage Systems. Offers several storage options and sizes to give you fast and secure storage. Designed to fit most vehicles.

Priced From $56.95


Dress your ride's front end with a billet aluminum grille. Choose from a wide variety of styles, brands and finishes.

Priced From $68.95


Make a stylish upgrade to your vehicle with Hood Scoops. No cutting or drilling required for this performance look. Engineered for easy installation and can be painted to match your vehicle.

Priced From $84.95


Step up a notch with a set of durable and stylish Factory Style Running Boards. Designed with multi-fit lengths to insure a superb fit. All of these trendy boards offer step tread for easy vehicle entry. Installation made easy requiring little or no drilling.

Priced From $429.95


Get high quality and designer styling with a set of durable Aluminum Running Boards. Designed with multi-fit lengths to insure a superb fit. All of these trendy boards offer step tread for easy vehicle entry. Installation made easy requiring little or no drilling.

Priced From $326.95


Add functionality and good looks to your vehicle with a set of traditional Side Bars. Bolt-on no drill installation. Available in an assortment of finishes.

Priced From $182.95


Add style and functionality to your truck. Roll-up tonneau covers protect your cargo when closed, yet easily roll up to open the entire truck bed for large item use. A roll-up tonneau cover is the most versatile and affordable truck accessory you'll ever own.

Priced From $269.95


Practical truck bed accessories can help store extra cargo or keep it securely in place. Bed seals can keep cargo clean and dry. Accessories can even make it easier to reach and retrieve cargo.

Priced From $39.95


Secure your truck bed while maintain easy accessibility with a Tri-Fold Tonneau Cover. Buckle style straps hold cover open and heavy duty rails and bows give you easy operation and durability.

Priced From $389.95


Protect not only your truck bed, but its contents with a Hinged Tonneau Cover. Heavy duty struts provide quick, one hand opening. Get complete and easy access to your truck bed.

Priced From $382.95

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Auto Upgrade Direct is your one stop source for your truck accessory and car accessory needs!  We specialize in offering the best quality car & truck accessories such as auto mats, vent visor, nerf bars, coverking seat covers, car grills, windshield sunshade, hitch cargo carrier, all weather floor mats, covercraft seat covers etc.

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